The largest provider of Internet TV services in Poland discusses its plans after the change of owner
The OTT market in Poland is on an upward wave. PwC forecasts indicate that the average annual growth rate of this sector will amount to 13.4% by 2024, and its value will reach USD 884 million at the end of the analyzed period. This is good news for the Polish company Atende Software, the country’s largest provider of technology for Internet television.
A new chapter of Atende Software began at the turn of the year, along with the change of the company’s owner. The acquisition was carried out in the management buyout formula, supported by Custodia Capital, an investment company supporting small and medium-sized entities in Central and Eastern Europe.
– We have unique technological competences, strong capital base and a strong position in Poland and the Baltic States. An interesting time is ahead of us: rebranding and further development under a new brand and with new products. Our strategy for the coming years is based on three pillars. The first is focusing on API-based cloud services, the second – creating a repeatable OTT product for local and regional owners of unique content, and the third – expansion into new markets – says Przemysław Frasunek, member of the management board of Atende Software.
The company’s gross result for the first quarter of 2021 compared to the first quarter of the previous year increased by 219%. A team of over 100 engineers is currently working on further implementations of the technology in Poland and abroad. These include projects for TV Play Baltics, the National Film Archive – Audiovisual Institute and the Documentary and Feature Film Studio.
– The solid quarterly result is the result of both technological and process maturity as well as subsequent implementations both from Poland and the Baltic region. Our development will be fostered by the growing internet TV market, in which local broadcasters are gaining more and more share. We also do not rule out capital investments in entities developing innovative and complementary technology – adds Frasunek.
From the very beginning, Atende Software has focused on the development and commercialization of the proprietary technology platform redGalaxy, which is the basis for the construction of Internet TV services. Starting from 2015, the company is also developing the redGuardian platform, the first operator-class system to protect against DDoS attacks.